Alcohol Review - Issue 69, July 16th 2022

The health of under-40s suffered as a result of drinking alcohol, found a study published in the Lancet. It also found health benefits for low level drinking among over-40s, often wrongly reported as lifestyle advice rather than a statistical observation.

“Alcohol consumption above seven UK units [70ml] weekly associated with higher brain iron. Iron accumulation represents a potential mechanism for alcohol-related cognitive decline,“ said a statistical study.

“"Sometimes when you drink alcohol, you can do stupid things. I don’t say this as an excuse but also these things can be regulated,“ said reigning F1 champion Max Verstappen in a press conference on hearing about homophobic and racist abuse among fans.

“Africa is home to 16% of the world’s population, yet only consumes 5% of the world’s beverage alcohol… This low per capita consumption rate translates into considerable potential for brewers looking to invest into an uncharted market,” wrote an advertising industry executive in an advertorial describing how his agency can help boost alcohol consumption in Africa. T avoid regulation advertisers will often say that advertising is about persuading existing consumers to switch brands rather than attract new ones.