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Alcohol Review - Issue 43, January 7th 2022

Alcohol Review
This week: Massive alcohol intervention multiplier found; “Dry January” brand tightens; An attempt to cash-in on minimum pricing; A potentially virulent alcohol-free Corona variant; Discussion: Inclusive work events
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Supported by: 🌊Sea Arch, alcohol-free spirit

Massive alcohol intervention multiplier found
The right training multiplies the chances of health professionals talking to patients about alcohol risks by a factor of around 135, a study found. Such conversations significantly reduce reported drinking levels. ■
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"Dry January" brand control tightens
A statement this week from Alcohol Change, UK charity which owns the trademark explained it tries to stop it being used for unlicensed products and services. It can only be used for the charity’s own range of free services to help reduce drinking. It has been used more informally since the charity coined it in 2013 for joining an annual mass alcohol awareness campaign. The success of this meant the term became a shorthand for anything relating to temporary abstinence, including marketing campaigns by alcohol company Heineken. ■
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Northern Irish retailer tries to cash-in on minimum pricing
Northern Irish retailer tries to cash-in on minimum pricing
Minimum alcohol pricing was introduced in the Republic on Tuesday, creating a price difference between North and South on some products. This prompted one retailer to advertise ‘Booze at the Border’. A spokesperson for the department of health in Northern Ireland said the results of consultation on minimum pricing is expected in “early 2022”. A student leader and local councillor raised their concerns on the measure hurting the poor, a group it is specifically designed to help. Alcohol Review learned research on this issue from the minimum price pioneer Scotland will be published soon. ■
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Corona launches potentially virulent alcohol-free beer variant
Corona launches potentially virulent alcohol-free beer variant
The vitamin-D infused beer is marketed as “bottled sunshine”. Also part of its allure may be the belief that vitamin D supplementation reduces the chances of having problems with the eponymous virus. ■
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The evidence for hangover remedies is weak
“For now, the surest way of preventing hangover symptoms is to abstain from alcohol or drink in moderation,” said lead author Dr Emmert Roberts of King’s College. ■
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Discussion
Work events centred on alcohol drinking are a daunting no-go, writes Muslim Metro columnist Zesha Saleem
Work events centred on alcohol drinking are a daunting no-go, writes Muslim Metro columnist Zesha Saleem
Those who do not drink for secular reasons have the same problem and, possibly, face an even tougher task excusing their absence, wrote Alcohol Review. Employers who genuinely want to be inclusive should not host events where alcohol drinking is an unspoken requirement of participation. ■
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Supported by: 🌊Sea Arch, alcohol-free spirit
Public interest mission: Subscribe, support, share
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